Nowadays, website plays an important role in getting your brand registered in the minds of the customers. All business to business (B2B) and business to consumer (B2C) companies make sure that they create an appealing website to attract as many visitors as possible.

In order to create this ideal website, you must take into consideration these important things.

1. Selecting a Domain and Host:
Google and Yahoo, are the good domain names that say so much while saying so less. The name must stay in people’s mind and reflect your brand’s voice. That is the reason why the significance of finding the right name for your domain cannot be overlooked. In addition to this, an amalgamation of simple spelling, brand identity, and Search Engine Optimization (SEO) into domain names results in higher probability of located in Google or Yahoo search.

The nature of your business and website plays an important role while comparing hosting packages. The website must be media rich i.e. it must include presentations, videos, and loads of pictures. You also require technical in-house support and reliable support from your hosting provider. The amount of traffic, scalable solutions, security, and backup are also very important.

2. Appealing Design:
Creating an appealing design is one of the most imperative factors to consider while creating a web development solution. This includes an attractive quality design and ease in reading instinctive navigation.

More significantly, an appealing design assists viewers to concentrate on your content and brand value rather than swarming text and distracting images. Customers also have a tendency to link quality of the product or service you offer with website design. Therefore, an appealing design is important for generating a good user experience that promises revenue in return.

3. Branding:
Branding is very important for both small and large businesses. The placement and design of your company’s logo play an imperative role in changing viewer’s overall perception.

Therefore, select a location on your site that is more prone to catching customer’s attention i.e. upper left corner. This is the point where eye actually begins to view the website.

In order to further enhance your brand identity, the same logo must be used on brand apparel, packaging and print advertising.

4. Call to Action

Inserting Call to Action (CTA) on your website reassures customers to contact your business. “Contact us today!” is a friendly CTA that directs customers towards developing a positive relationship with the company. These CTAs must ensure visitor’s level engagement with your company.

Inviting them to subscribe to your newsletter will assist you in brand discovery.

You are required to include CTA at least once on every page, irrespective of what you are asking your visitors to do on your site.

5. Compatibility with Multiple Browsers:
The number of internet browsers has experienced a significant growth with a progression in technology. It can be frustrating to keep up with Safari, Firefox, and Chrome. That is the reason why it is important to make sure the level of compatibility of your website with numerous browsers.

Your site must load on all versions of all the browsers. Negligence of these steps may lead to a loss of a large number of visitors at the cost of business growth.

6. SEO-Friendly Code
The Search Engine Optimization plays an important role in getting visitors to your website. For this reason, it is significant to have SEO friendly code while optimizing the existing web pages or creating new ones. In this way, you can also increase your overall return on investment (ROI).

Content Management System (CMS) services like WordPress deliver plug-ins developed to streamline the process of increasing search engine rankings and cleaning up a code.

7. Responsive Sites vs. Mobile Sites:
According to statistics, 95% of mobile device users count on their devices to spectate for local products and services. This indicates that the use of mobile devices has increased in the last two years. In order to effectively reach these increasing populaces of mobile users, companies are required to be sure their websites availability from any device.

It is important for a big company to create a separate mobile-friendly website that can be accessed via any device.

8. Effective Security:
With the development of technology, fresher and more progressive security dangers intimidate to compromise the reliability of your website. From viruses and malware to malevolent apps and the menace of hackers, websites must stop safety ruptures on both the back and front ends.

To diminish the probability for browser-based threats, companies must enhance SSL certificates to their websites. Throughout development, it is critical to evaluate the safety structures comprised in your site’s design and framework.

9. Active Blog:
An active on-site blogging system play a central role in keeping the customers informed about the company’s latest events, industry related information and latest product arrivals. This is one of the finest ways to encourage consumer interaction with your brand. By keeping your blog highly updated, you convey important brand messages to your customers.

10. Minimum Page Loading Time:
When customers look for online information increased loading time leads to business loss. This is because customers do not have the time to constantly stick to the page. In order to overcome this issue, you must test your website multiple times. So, those issues can be solved prior to release. Minimum load times provide customers the info they require. If your site can not bring customers, they will visit competitor’s page.

11. Functionality:
Being thoughtful of the functionality means that few things must be taken into consideration i.e. website functionality, operational issues, contact forms, customer feedback, broken links as well as site features. Being negligent of these issues can annoy the customer and they will leave your site.