Search Marketing Strategists

Other names for this job might include Channel Supervisor, Digital Marketing Strategist, Digital Strategist, Director of Audience Generation, Search, & Analytics, Director of Online Marketing Strategy & Performance, Director of Search Engine Optimization (Director of SEO), Director, Search Marketing Strategies, E-commerce Specialist, E-commerce Strategist, Ecommerce Marketing Manager

Search Marketing Strategists employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors’ behaviors.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

SEM is short for search engine marketing. It does involve building some kind of website that you can make money from, but it also involves promoting it through paid advertising. Most SEO, or search engine optimization, you read about will center around a similar concept. Someone builds a website focused on particular keywords, promotes it backlinks around the Internet, the site goes up the search engine ranking positions, and then the increased traffic to the site is converted into increased revenue.