HOW TO PREPARE FOR AN E-COMMERCE WEBSITE

If you’re looking to start an eCommerce website, you’re not alone. Many business owners have decided to sell

their products and services through their eCommerce website.

 

Privacy Issues

Privacy is one of the biggest issues in the online world right now. This is especially a concern for eCommerce websites and their customers, since many websites collect and keep the personal information about their customers including the name, address, email address, financial information, etc.  This information, if collected and kept, has to be protected according to state and federal laws.

 

In order to help ensure transparency between your customers and yourself, you should enact a privacy policy and place it on your eCommerce website, accessible to your customers.

Taxes

Taxes are a complicated process that you have to include in your eCommerce website. The IRS wants their money and you have to ensure they get it. If you have a brick/mortar store alongside your online store, you have to make sure to collect a sales tax from customers on your eCommerce website. But if your business is completely online, then a tax collection is NOT required.the best thing to do would be to contact a tax lawyer or your state’s revenue agency to make sure you have the correct information.

 

Advertising Compliances

eCommerce website owners have some surprising things to think about as they set up their website. Advertising regulations and compliances must be followed by online retailers when they’re advertising online. If you’re a small business, you may think that you don’t have to worry so much about this, however, if you conduct a lot of your advertising through email, then you should take a step back and reconsider. Online retailers needs to be familiar with federal advertising laws in order to ensure that their emails are compliant.

Some of the more important regulations that you need to include in your online email marketing include access to opting out of the email(s), identifying the email as an advertisement in the header, as well as the inclusion of the business’ postal address within the email.

 

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