The world of social media is ever-changing and evolving since they first came into existence. From new platforms, different user habits, or varied forms of communication, the different social media platforms like Facebook, Instagram, WhatsApp, Snapchat and others have been coming with new and improved ideas to keep the customers engaged. With the changes made in the different platforms, the eCommerce marketers take advantage of the same in order to capture the attention of their customers with the help of the tools and tactics.

With the year 2018 coming to an end, the eCommerce marketers have started planning their social media marketing strategies for the growth of their online stores. The social media marketing in 2019 will be much bigger and consumer-centric. It is essential for them to keep their focus and stay ahead of their competitors with the keen focus Facebook marketing (the social media platform that influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014) as well as other social media platforms as well in order stay in tune with the trends and make the most of the same.

This blog lays down the various trends in social media marketing in 2019 that every eCommerce marketers must take a look at.

Invest in video content
With each passing year, the popularity of video content is growing and it is expected to go a whole different level. There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views, according to ReelSEO. In fact, WyzOwl, video marketing is a powerful tool that personalizes your brand and increases conversions. 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year. Video content marketing started with YouTube but eventually gained the popularity on Facebook and Instagram.

In addition, the Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts, according to Live Stream.

Make sure you invest in video content that is informative and entertaining in order to impact your viewer’s minds strongly. Hence, you should aim at delivering engaging content to keep your customer glued to the products or brand.

Micro influencers
We have been talking about influencer marketing a lot. Well, if you haven’t, then you should because according to a marketing survey by Collective Bias, 70% of millennials are influenced by their peers in their buying decisions. This means that millennials find their peers the most relatable.

Social data – trust and transparency
One of the biggest concerns in today’s time in the eCommerce sector is the privacy and security of the customer’s data. All the social media platforms have been working on data privacy in 2018. In fact, social media has made it easier to generate, collect, and store people’s data on a large scale. Earlier this year in March, news broke that a data-mining firm called Cambridge Analytica harvested personal data from around 87 million Facebook profiles, without the users’ consent, to build a system that would use micro-targeting and psychological profiling to target US voters with personalized political advertisements and influence the election results. As a result, the CEO of Facebook, Mark Zuckerberg was slashed by consumers and legal authorities.