Viral marketing is a technique, which marketers use intentionally to spread their message quickly. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.Viral Marketing– creating a promotional campaign that is inherently fun and/or engaging and has the effect of spreading quickly throughout a company’s target market.
What Is Viral Marketing ?
Viral Marketing is that which is able to generate interest and the potential sale of a brand or product through messages that spread like a virus, in other words, quickly, and from person to person. The idea is for it to be the users themselves that choose to share the content. Due to their speed and ease to share, social networks are the natural habitat of this kind of marketing. The most widespread example in recent times is the creation of moving, surprising or spectacular videos on YouTube, which are then shared on Facebook, Twitter and other channels.The best viral marketing campaign examples made this list in large part due to luck. Many of these brands released multiple videos, most of which failed to become sensations.This is one of the best viral marketing campaign examples because despite the video’s massive popularity, Evian’s sales actually dropped drastically.