Why Geolocation Web-Hosting Matters & How it Benefits SEO?

What is Geolocation Web-Hosting?
Cloud Computing has opened up unprecedented avenues of online collaboration from any time, anywhere on earth. In this world without borders, considerations of geolocation of your data center seem insignificant and even counter-intuitive. However, geolocation web-hosting is still very relevant to SEO and very important for user experience.

How Geolocation of Your Website Affects Speed?
When a user loads or opens a website, it passes from the data center of its host to the user via a passage of interconnected networks which is known as the internet. To reach the user’s computer, the data is transferred via the fastest, most-efficient path of networks within the internet.

While a lot of networks have started using fiber-optic cables that are capable of transferring data approximately at the speed of light (3 x 10^8 m/s). If the data travels with that speed, for every 1000 kilometers traveled, the user might only experience a 10 milliseconds delay which is negligible in user experience.

Impact of Geolocation Web-Hosting on Speed
Geolocation of your website’s server directly affects the speed of your website. The closer your visitors are to your website’s data center, the faster your website loads for them.

The time a server takes to receive and process a request from a visitor is known as its latency. In cases where the server is located on a different continent from the user, latency is known to increase and affect page load time adversely.

Some facts about website speed you must know:

1-second delay in page load time can cause a 7% decrease in the conversion rate of your e-commerce website.
40% of the visitors will abandon your website after 3 seconds.
Firefox research showed that a 2.2-second improvement in Page Speed will lead to a 15% increase in conversions.
Amazon calculated that a page slowdown of just 1 second could cost it $1.6 billion in sales each year.
Google has calculated that by slowing its search results by just four-tenths of a second, they could lose 8 million searches per day – meaning they would serve many million fewer online ads.

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